The Bigger Photograph

Last week, a Wednesday to be exact, was a national Let’s Talk day here in Canada.  A day where if you are a Bell customer or anyone with a twitter account, can help “talk about mental health” When you text the will graciously donate a nickel to a mental health organization. Hashtag #letstalk and you’re spreading the word! 

You see this all the time, raising awareness for either cancer research, children in Africa and well the list goes on. Why this marketing campaign bothers me the most is because it’s obviously just that – a marketing campaign. Unlike any of the other fundraising techniques companies use, this particular one just simply tells you to use their service and ‘help’. Meanwhile they never actually mention the organizations that will be receiving the money, nor, do they ever go into what mental health is.

Mental health is way bigger then just depression. There are a whole range of disorders, that can easily affect anyone, any way at any point in their lives. Maybe I’m a bit bias, shouldn’t they use their power to properly educate first then donate?